Sonos Hits the Road with TikTok Creators for New Ultra-portable Speaker Roam

Sonos has launched its first partnership with TikTok. Sonos wanted to show how Roam, its new ultra-portable speaker, is the perfect travel companion. So, in collaboration with dentsu, Sonos sent their Roam portable speaker on the road with TikTok creators. 

Sonos tapped into TikTok's wanderlust community by partnering with popular travel and lifestyle creators who highlighted how Roam was the perfect pairing for their adventures in a creative and authentic way. The goal was not to create a TikTok challenge, nor was it to drive engagement — rather, put their trust into the chosen creators to drive awareness and familiarity for a new generation. The creators' content includes themes such as dance, cooking, and outdoor adventures – all bringing the inspiring Roam story to life. 

This partnership was implemented in the US, UK, and DE – with the goal to expand into other markets soon.