Socialyse in Good Spirits After Pernod Ricard’s Appointment

Socialyse (Havas’ social media arm) will take on and manage four brands under Pernod Ricard’s wings: Absolut, Chivas Regal, G.H. Mumm, and The Glenlivet. Two other agencies were involved in the pitch process, but Socialyse eventually won the client over with its perceptive vision of bespoke social media strategies for each of the four brands.

Caroline Tran, senior brand manager of Pernod Ricard Singapore, said: “Socialyse’s presentation and ideas were really interesting, and it was insightful to have the team’s views on social media strategy, and on how each brand plan can be improved. We are really confident that we can build great social media campaigns and meet our KPIs together.”

Commenting on the win, Gautam Dutt, head of middle office at Havas Media Singapore said: “Social media has evolved beyond the experimentation stage. Socialyse offers clients deeper skill sets to move beyond social media presence and truly drive social engagement between consumers and brands.”

Under Havas, Socialyse has been consistently expanding its portfolio, steadily winning and retaining accounts such as Standard Chartered Marathon Singapore (2014 & 2015), ASEAN Para Games 2015, and Cycle Asia Singapore & Kuala Lumpur.