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Social Media Can Wait in New ESPN Campaign from 72andSunny New York

72andSunny NY, 4 months, 2 weeks ago

World War Seven's Josh Ferrazzano directs new spots for multi-platform brand campaign

Social Media Can Wait in New ESPN Campaign from 72andSunny New York

ESPN has released new ads in a new integrated campaign from 72andSunny New York that focusses on the power of watching live sports. Featuring a series of films, digital and social elements, the campaign shows the urgency of ESPN’s live content and how other media – like social or streaming movies – can wait.  

In a 30-second spot, titled “Oversharing,” a man snaps food pictures to share on his social media accounts when he realises that his #sandwich isn’t very unique at all - unlike Scott Van Pelt’s real-time sharing on SportsCenter @ Night. In another spot, titled “Your Queue,” a woman flips through her movie queue, contemplating her options based on the platform’s  algorithm. But when she realises her team is about to play a potentially historic game on ESPN, the decision is clear -- unlike a movie, the game is happening right then and not watching means she’ll be left out. The campaign emphasises, that unlike live sports, these routine activities can happen anytime, while ESPN is happening right now. 

Creative Agency

Creative Director: Eric Steele

Copywriter: Jesse Stanton

Executive Creative Director: Guillermo Vega

Business Director : Quentin Perry

Head of TV / Production: Lora Schulson, Lora Schulson

Managing Director: James Townsend

Designer: Jeffrey Rozman

Creative Agency: 72andSunny New York

Strategy Director: Tim Jones, Marshall Ball

Planners: Kyle Wright

Brand Manager: Lauren Cole

Brand Director: Shannon Coletti

Music and Sound

Executive Producer: Zack Rice

Producer: Guin Frehling

Sound Design: JB Saint-Pol @ QDepartment


Edit Assistant: Jon Allen

Edit Company: Cosmo Street

Editor: Tom Scherma & Dave Otte

Executive Producer: Maura Woodward

Producer: Anne Lai

Post Production / VFX

Colourist: Company 3

Designer: John Likens

Executive Producer: Stuart Robinson, Rochelle Brown

Flame: Chris Hunt

Post Production House: Meta

Producer: Adrienne Mitchell

Production Company

Director: David Shafei

DOP: Jody Lee Lipes

Executive Producer: Josh Ferrazzano

Line Producer: Bo Clancey

Production Company: World War Seven

Category: Publications and media , Streaming Services