5N30 S3 Ep 12: Bianca Guimaraes, Lora Schulson and Chinkara Singh on the Importance of Mentorship

Great Guns USA and LBB return with the final episode of 5N30 season three, the panel show celebrating the industry’s creative spirit - and the personalities that keep it moving forward. Covering ‘anything but advertising’ this week’s panel touches on everything from reinventing mentorship to accommodate remote working, to learning from those around you. 

This week, Olly Blackburn, director at Great Guns USA and LBB’s Americas editor Addison Capper are joined by returning guest Bianca Guimaraes, founding partner and ECD at Mischief USA,  Lora Schulson, head of production at 72andSunny North America and Chinkara Singh, SVP, group director, creative production Area 23. 

In this episode, our panellists discuss the places they’d travel back in time to – or forward to, in Chinkara’s case! Moving on, they delve into the two cultural events that have had the most impact on their lives and thinking, and divulge the craziest thing that they’ve done that worked out. 

Lastly, our guests reveal the mentors that they have had that had an impact on their lives, and the one thing they’d invent that would benefit their lives. 

Listen in to hear about Lora’s appearance in the Beastie Boys’ ‘(You Gotta) Fight For Your Right (To Party)’ music video, Chinkara’s motto ‘I don’t teach goodness, I teach greatness’ when working with mentees and how Bianca started an agency during a pandemic.