Social Creative Agency Honey Wins TP-LINK UK Account

Honey, the social creative agency launched by the founders of Text 100, Next 15, Rabbit and Renegade Media, has won TP-LINK UK Ltd, the world’s largest consumer and SME networking brand, following a competitive pitch.

Known for its powerline adapters, Wi-Fi range extenders, routers and comprehensive range of switches TP-LINK has 49% global market share and selected Honey following a three-way shootout against unnamed agencies.

With a massive retail and etail presence, Honey is briefed to solidify TP-LINK’s position as a household name– riding the explosion in connected-home devices and smart home applications through a creative fusion of PR and social.

“The Honey team demonstrated they understand technology brands, and how an innovative social-first approach will deliver awards, reviews and customer stories. We stand by our strap line, ‘TP-LINK, the Reliable Choice’ and believe that using social to underpin the traditional marcoms mix will boost our return on investment and also help us to provide a better customer experience,” commented Nelson Qiao, Assistant General Manager, TP-LINK UK Ltd.

Mark Adams, chair of Honey, said: “TP-LINK is incredibly understated, focused on product quality and innovation.  Going forward we will use our expertise in social CRM, content marketing and technical to build brand awareness.”