So Hungry You Could Eat a Horse? Skippy and BBDO Have the Answer in Fun New Ad
lbbonline.com, 7 months, 2 weeks ago
This week, Skippy introduces Skippy P.B. Bites, a peanut butter coated, double peanut butter or pretzel filled snack that’ll be a hit for kids, their mums and horses. Yes, horses. Skippy continues their “Yippee!” campaign this year with a P.B. Bites launch spot entitled “Horse”.
What happens when a boy returns home from school and, in typical over-dramatic kid fashion, is “so hungry he could eat a horse”—then finds himself face-to-face with one? Created by BBDO MPLS, the 30 second spot features a horse who is indignant over the phrase and is behooved to put a end to it.
Directed by Steve Miller, the spot features voice over from famed announcer, American TV journalist and producer Bill Kurtis, and a rendition of the classic horse racing fanfare - “First Call” - performed by Prince’s trumpet player, Steve Strand.
Brand: Hormel Foods, Skippy
Creative Director: Dawn Yemma
Executive Creative Director: Noel Haan
Group Account Director: Alison Siviter
Executive Producer: Debra Lustig
Producer: Henni Iwarsson
Creative Agency: BBDO Minneapolis
Senior Copywriter: David Mackereth
Senior Art Director: Allison Brink
Account Supervisor: Gian Hill
Music and Sound
Artist: Steve Strand
Music Production: Black Label
Sound Engineer: Carl White
Sound Mix: Sister Boss
Edit Company: Hutch Co.
Editor: Jim Hutchins
Executive Producer: Jane Hutchins
Post Production / VFX
Colourist: Company 3
Director: Steve Miller
Executive Producer: Greg Carlesimo
Line Producer: Barbara Benson
Production Company: Radical Media
Category: Food , Snacks and confectionary