Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

  • 450

So Hungry You Could Eat a Horse? Skippy and BBDO Have the Answer in Fun New Ad, 7 months, 2 weeks ago

Steve Miller directs spot for American peanut butter brand

So Hungry You Could Eat a Horse? Skippy and BBDO Have the Answer in Fun New Ad

This week, Skippy introduces Skippy P.B. Bites, a peanut butter coated, double peanut butter or pretzel filled snack that’ll be a hit for kids, their mums and horses. Yes, horses.  Skippy continues their “Yippee!” campaign this year with a P.B. Bites launch spot entitled “Horse”.


What happens when a boy returns home from school and, in typical over-dramatic kid fashion, is “so hungry he could eat a horse”—then finds himself face-to-face with one? Created by BBDO MPLS, the 30 second spot features a horse who is indignant over the phrase and is behooved to put a end to it. 


Directed by Steve Miller, the spot features voice over from famed announcer, American TV journalist and producer Bill Kurtis, and a rendition of the classic horse racing fanfare - “First Call” - performed by Prince’s trumpet player, Steve Strand.


Brand: Hormel Foods, Skippy

Creative Agency

Creative Director: Dawn Yemma

Executive Creative Director: Noel Haan

Group Account Director: Alison Siviter

Executive Producer: Debra Lustig

Producer: Henni Iwarsson

Creative Agency: BBDO Minneapolis

Senior Copywriter: David Mackereth

Senior Art Director: Allison Brink

Account Supervisor: Gian Hill

Music and Sound

Artist: Steve Strand

Music Production: Black Label

Sound Engineer: Carl White

Sound Mix: Sister Boss


Edit Company: Hutch Co.

Editor: Jim Hutchins

Executive Producer: Jane Hutchins

Post Production / VFX

Colourist: Company 3

Production Company

Director: Steve Miller

Executive Producer: Greg Carlesimo

Line Producer: Barbara Benson

Production Company: Radical Media

Category: Food , Snacks and confectionary

Genre: Comedy