Comedian Ben Marshall and Goldfish Celebrate the Happiest Fish-shaped Snack on Earth

Introducing 'Be Like Goldfish,' a new campaign that celebrates the happiest fish-shaped snack on Earth – the snack with a comforting smile and playful spirit perfect for snackers of all ages.

The campaign features actor and comedian Ben Marshall and was born from the myth that goldfish have short memories and therefore can move quickly through all of life’s adventures and minor mishaps.

The films depict Ben in a series of small yet relatable missteps, with Goldfish by his side acting as the joyful encouragement he needs to smile on and not sweat the small stuff.
Ben’s unique ability to keep life playful makes him the perfect partner to encourage others to be 'Be Like Goldfish' and bring this new campaign to life.

The new campaign serves as a humorous reminder to everyone that they too can channel the spirit and energy of Goldfish.

“As someone with bright orange hair and a short attention span, I felt uniquely qualified to 'Be Like Goldfish,' which is all about smiling through everyday missteps and staying positive - great advice I try to live by," said Ben Marshall. "Also, if there were a competition to find the human who most resembles a Goldfish, I’d easily rank top 100 in the continental United States.”

“Our new campaign invites snackers of all ages to embrace the playful spirit of Goldfish,” said Janda Lukin, senior vice president and chief marketing officer for Campbell’s Snacks. “As America’s favourite fish-shaped snack, beloved for its iconic, comforting smile, Goldfish is here to remind everyone to 'Be Like Goldfish' and keep swimming through all of life’s ups and downs.”

“We’ve all heard the idea of goldfish having short memories. And in a way, that’s kind of an awesome way to live. You never have to dwell on the past. You can move on immediately from the time you forgot your co-worker's name. And Goldfish are the perfect reminder of this philosophy. There are a lot of times in life where it’s better to be like Goldfish, and we wanted to bring that idea to life in a funny, relatable way. Ben was the perfect person to help us do it.” said Bianca Guimaraes, executive creative director and partner.