Slack Reveals 'Where Work Happens' with City-Wide Takeover from Gold Front

Gold Front, a San Francisco-based creative agency, today unveiled Slack’s new 'Where Work Happens' campaign. The campaign appears now in broad media buys in Seattle, Philadelphia, Washington DC, Atlanta, Minneapolis, and St Louis. A supporting national print campaign is out now in The New Yorker, The Atlantic, Wired and Harvard Business Review.

Illustrated by South African creative collective Radio, the 'Where Work Happens' campaign brings the fun and power of Slack’s software to life through vivid illustrations of the people, things and events that make up the modern workplace.

Gold Front Founder and Creative Director, Josh Lowman, said, “Slack is a completely different, more holistic approach to productivity software. The fact that it’s enjoyable to use actually increases users’ engagement and productivity. And with hundreds of apps that extend the product's core functionality, Slack is increasingly where people get real work done.”