Sky Media Partners with The Creative Shootout
Sky Media, the advertising arm of Sky, has joined The Creative Shootout’s growing partner line-up as its official 2024 broadcast media partner.
The media company will be joining the likes of The Guardian, Clear Channel and Acast - and will support the UK’s leading done in a day creative-for-good awards, with a prize of £50k worth of airtime for the winning campaign from the live awards show.
Reaching over 93% of the UK population, Sky Media represents all of Sky’s channels and sites including Sky Sports, Sky News and Sky Arts, as well as a range of renowned broadcasters including including Paramount (Channel 5, MTV, Comedy Central), Warner Bros. Discovery (TNT Sports, Discover), GREAT!, A+E Networks and AMC Networks.
The Creative Shootout Live Final takes place on Thursday 25th January 2024 at BAFTA 195 Piccadilly in London, where a high-profile judging panel will select the winning creative campaign from one of the eight finalist agencies on the night. The campaign will go on to be staged later in the year for Carers UK, with the critical support of this airtime inventory.
Now in its seventh year, The Creative Shootout recently announced the eight agencies who have made it through to the Live Final Show. On the day, the agencies will get just four hours to tackle a creative brief from Carers UK that they receive at lunchtime, and then have just eight minutes each in the evening to persuade the live audience and judging panel that their idea is the winner, all with Sky Media and other media partners in mind.
The eight finalist agencies are (alphabetical order):
Johnny Pitt, founder of The Creative Shootout and judge, commented, “Sky Media is another big name to have joined The Creative Shootout and their airtime will be a gamechanger for driving awareness and understanding of Carers UK. We’re really grateful for their support.”
Sarah Jones, director of planning at Sky Media, commented, “As an ongoing partner of Carers UK, we understand how important and often overlooked carers are in society, and the power of TV in driving mass awareness and talkability. So, we're delighted to support The Creative Shootout this year with exposure for Carers UK across Sky Media's channels. We can't wait to see the impact that the winning campaign will make for such a critical cause.”
There are now only limited tickets available for The Creative Shootout 2024 Live Show and After Party. Priced at £149.00, tickets can be purchased here.
The Creative Shootout is supported by the major marketing associations including The IPA, CIPR, CMA and DMA.
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