Sky Media Launches First Interactive Training Portal, Sky Media Skills

Sky Media, the advertising sales arm of Sky, has launched a new online learning resource, Sky Media Skills.

Sky Media Skills is a new, interactive portal to help aid better understanding of Sky Media’s wide-ranging advertising products and capabilities. Available at launch to existing partners, Sky Media Skills comprises eight bite-sized modules spanning AdSmart, VoD and One Campaign, through to Data, Targeting and Measurement. Each module covers when and how to use the platforms to best benefit advertisers’ campaigns. Users are engaged with interactive content and quizzes, in addition to access to factsheets and resources for those that want to learn more.

“With so many ways to connect with consumers these days, we want to ensure we’re supporting our partners with tools to help better understand our advanced advertising products and capabilities. Sky Media Skills offers a quick and simple way to better understand each of our products and capabilities, their benefits and how they can be used to maximise the impact of campaigns.” Dan Cohen, director of product and advertising innovation at Sky Media.