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Sky Media Announces a Purrfect Partnership between Channel 5 and ManyPets


The channel’s longest-ever partnership will see ManyPets’ campaign air throughout 2023 and into 2024

Sky Media Announces a Purrfect Partnership between Channel 5 and ManyPets

Sky Media today announces that pet insurance provider, ManyPets, will be sponsoring the Channel 5 genre strand known as Animal Tales, for over a year, starting from April 14th 2023. The sponsorship will help bring to air a range of premium animal content across Channel 5, 5 Select and My5, including The Yorkshire Vet and new programme, The Pet Psychic, premiering later this year. The partnership was brokered by The Specialist Works.

Owned by Paramount, Channel 5’s Animal Tales is the home to an abundance of quality animal-themed programming. These feel-good shows are ‘paw’fectly placed on Channel 5, with 52% of viewers who identify Channel 5 as their preferred channel, also owning a pet.  

Sarah Jones, director of planning at Sky Media said: “A whopping portion of Channel 5 viewers have a pet so we know that ManyPets’ sponsorship will reach a devoted, animal-loving audience. Returning family favourites like The Yorkshire Vet and exciting new premieres like The Pet Psychic offers the perfect context for the brand’s message.”

Pete Dale, VP UK Adsales and commercial partnerships at Paramount said: “We’re delighted to partner with ManyPets to celebrate all our amazing animal content across Channel 5. We know how passionate our viewers are when it comes to their pets and love of animals, so having ManyPets on board as a sponsor is a perfect match.” 

Hélène Vincent, head of UK marketing at ManyPets said: “We love to connect with passionate animal lovers like us and to let them know we are there for them through both the best times, and when things may go wrong. That’s why Channel 5’s animal programming is such a great fit for ManyPets to sponsor. Shows like The Yorkshire Vet, Dogs Behaving (Very) Badly, The Pet Psychic and more, give our audience a sense of belonging – they draw out the different emotions that come with being a pet parent and we want to show that we’re with them on the journey, every step of the way.”

The content will run from 14th April 2023 for over 12 months.

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Sky, Fri, 14 Apr 2023 11:22:00 GMT