F/Nazca Saatchi & Saatchi and Skol have made the first ice six-pack in the world. The unique packaging, totally made of ice, was signed by F/Nazca Saatchi & Saatchi and chills without freezing the beer.
The novelty was distributed for the first time to Russian tourists in Cuiabá, one of Brazil's hottest capital cities, to refresh the European fans accustomed to harsh winters.
Credits
Agency: F/Nazca Saatchi & Saatchi
Client: Ambev
Product: Skol
ECD: Fabio Fernandes | Eduardo Lima
Creative Director: Pedro Prado | Rodrigo Castellari
Head of Art: João Linneu
Creatives: Rodrigo Cotellessa | Leandro Dolfini
Account Supervisor: Marcello Penna | Ricardo Forli | Rafael Cappelli | Marcela Paiva
Planners: José Porto | Guilherme Pasculli | Victor Marx | Felipe Santini
Media Team: Fabio Freitas |André Cais | Bruno Storace | Vivian Simões | Caroline
Agency Producers: Jomar Farias | Leandro Ferreira | Guilherme Gaggl
Client Supervisor: Pedro Earp | Fábio Baracho | Pedro Adamy | Taciana Ávila