Skol presents The Summer Beats Festival, which is taking the best electronic music and top DJs to different Brazilian cities, with a series of more than 20 parties.
Two films, directed by Marcio Leitão, publicize the festival “Day and Night” and “Mood”. The slick “Day and Night” illustrates the contrast between partygoers day and night routine during the Brazilian summer. “Mood” is a stylish monochrome film featuring night-time revelers partying to electronic beats and enjoying Skol. The brand, besides being a feature of summer days on Brazilian beaches, takes party people through to nocturnal clubbing during The Summer Beats Festival.
The movies “Float” and “Tanned” portray the stories of people who chose night over day to enjoy the best of summer.
Credits
AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Ambev
PRODUCT: Skol
NAME: Day and Night | Mood | Float | Tanned
GENERAL CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTOR: Theo Rocha
COPYWRITER: Adriana Leite
ART DIRECTOR: Harisson Santos | Theo Rocha
ACCOUNT MANAGER: Marcello Penna | Carmen Rodriguez | Rafael Cappelli | Marcela
Paiva
PLANNERS: José Porto | Guilherme Pasculli | Felipe Santini
MEDIA: Sandro Cachiello | Cristina Omura | Thais Gallucci | Germano Bernardes |
Caroline Pascuinelli
TYPOGRAPHER: Mario Niveo
ILLUSTRATOR Fabio Vido
RTV: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes
FILM PRODUCER: Squarehead
DIRECTOR: Marcio Leitão
PHOTOGRAPHY DIRECTOR: Rafael Levy
ART DIRECTOR: Joana Mackenzie
DIRECTOR ASSISTANT: Marilia Portella
PRODUCER DIRECTOR: Murillo Baskerville
ASSEMBLAGE: Marcio Leitão
POST PRODUCTION/FINISHING: Squarehead
AUDIO PRODUCER: Satélite Áudio
PRODUCER: Equipe Satélite
MANAGER: Fernanda Costa e Marina Castilho
CLIENT SUPERVISOR: Jorge Mastroizzi | Fábio Baracho | Maria Fernanda
Albuquerque | Taciana Ávila
Website PRODUCER: Hive
INFORMATION ARCHITECTURE: Ricardo Grego
CONTENT MANAGER: Jaqueline Amaral
PROJECT MANAGER: Luiz Ortega | Bruna Miranda
MANAGER DIRECTOR: Aline Veríssimo
TECHONOLOGY DIRECTOR: Jefferson Russo
PROGRAMMER: Caio Franchi