Skip Rewards Canadian Spelling in Sweeping Statement of National Pride

There’s been a lot of talk as of late about how Canadians do things differently than their American counterparts. Up north, they’re called provinces – not states – for example. The country also has a prime minister as its leader, and its hockey team is so good that it took home first place in the recent 4 Nations Face-Off tournament.

Niche as they may be, in the current world climate, things like these are worth rallying behind. At a time when Canada’s sovereignty has come under scrutiny by its southern neighbours, residents of the true north strong and free have ample reason to double down on celebrating all the wonderful things – big and small – that make the country what it is.

This sentiment is exactly what Skip, alongside its partner creative agency, Courage Inc., appear to have leaned into today with the announcement of their latest campaign, ‘Skip Spell Codes’. Embracing the brand’s Canadian heritage and pride, the two have found another national difference – the way certain words are spelled – and turned it into an opportunity for consumers to reap exclusive discounts.

“The core of this idea is all about celebration and pride,” says Cindy Marie Navarro, creative director at Courage. “It actually started when our creative team, Ethan Gans and Marina Khouzam, were playing a quick game of ‘Wordle’ and noticed it used American spelling – a default in many apps we use. That moment sparked the idea to flip the script and show Canadians that the things that make us different, like our unique spelling, are worth celebrating.”

Starting today, fans of the brand will be able to check social media for new daily words – a delicious way to honour national identity. From ‘favour’ to ‘cheque’ to everything in between, this work poses the perfect opportunity to get back at every word document which has placed a squiggly red line under Canadian spellings, and, of course, get rewarded in the process.

“As Canada's homegrown delivery network, our Canadian pride is at the heart of everything we do," adds Rachel MacAdam, vice president of marketing at Skip. “This campaign is all about celebrating those special details; it's a fun way to embrace what sets us apart, from our spelling quirks to the things that define our culture. We’re proud to help Canadians skip straight to the good part with deals that make life easier, all while celebrating what makes us who we are.”