Sisterly Bonds Stand Strong in Poetic Spot from Jewellery Brand Abbott Lyon

ABBOTT LYON, the bespoke jewellery company, is launching a new TV spot featuring much loved celebrity personality Stacey Solomon delivering an ode to her sister, Jemma, in which she celebrates the joy of all the little things she loves about her.

In the film – ‘Made More You’, created by independent creative agency St Luke’s – Solomon, who is one of the company’s brand ambassadors, narrates a poem, which spells out the five letters of her sister’s name to reveal a personalised name necklace, one of their best sellers.  

The aim is to position ABBOTT LYON as the destination for personalised gifts and to inspire thoughtful giving, ahead of this year’s festive gift-buying season.

The film, directed by India Harris through Friend, launches on 9th October during the new series of Big Brother on ITV1 and ITV2. Also airing on ITVbe and ITV X, running through until 31st December. 

Andrew Roscoe, brand director at Abbott Lyon, said, “It’s been great working with St Luke’s to create a TV campaign with the new ’Made More You’ brand positioning.”

Laura Stevens, senior creative at St Luke’s, said, “Abbott Lyon has a unique positioning where style and sentiment come together, so working together to bring this to life has been an absolute dream.”

ABBOTT LYON appointed St Luke’s as its lead creative agency this year, to develop a new brand creative platform and create all above-the-line communications and branding, with influencer-led collections at their heart. 

The agency’s first piece of work was idents for ‘Getting Filthy Rich’ – a documentary series with the company’s brand influencer Olivia Attwood that got up close and very personal with the world of selling sex online.