Sir Anthony Hopkins Sells Absolutely Nothing for TurboTax's Super Bowl Ad
If you caught the Big Game, then you know that TurboTax hired Sir Anthony Hopkins to help sell absolutely nothing in the commercial “Never a Sellout”, from W+K Portland.
For the second year in a row, TurboTax used one of the nation’s biggest broadcast moments to build awareness for Absolute Zero, its best free tax-filing offer ever. It’s the kind of product a celebrity concerned about selling out would be fine with because, really, they’re not selling anything.
This concept hinged on landing an actor who had never done a commercial in the U.S. and would be a surprise to people watching. Iconic and award-winning actor Sir Anthony Hopkins fit the bill. He is, after all, one of Hollywood’s few actors with far too much integrity to sell anyone anything.
Over the years there has been increased competition among brands around celebrity endorsements, teasers and teasers for teasers. This is a fun, satirical take on celebrity endorsements and a behind-the-scenes look at brands jockeying for the biggest possible names.
Sir Anthony Hopkins continues to not sell you anything in additional interview segments discussing his career.
Creative Director: Max Stinson / Erik Fahrenkopf
Copywriter: Matt Skibiak
Art Director: Devin Gillespie
Producer: Jennifer Fiske
Creative Agency: W+K PORTLAND
Project Manager: Laurie Holtz
Account Management: Courtney Nelson / Vanessa Miller / Alexina Shaber
Strategy: Christine Sheehan / Nathan Goldberg
Music and Sound
Sound Mix: Loren Silber @ Lime
Edit Company: Arcade Edit
Editor: Geoff Hounsell
Post Production / VFX
Colourist: Siggy Ferstl/Company 3
Executive Producer: Damian Stevens (Arcade), Robert Owens (VFX)
Flame: Claus Hansen, Jason Frank
Post Production House: Method (VFX)
Producer: Cristina Matracia (Arcade), Karena Ajamian (VFX)
Director: Steve Rogers
Executive Producer: Holly Vega
Line Producer: Karen O’Brien
Photographer : Jo Willems
Production Company: Biscuit