Company 3 LA
Thu, 18 Feb 2021 13:26:33 GMT
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Sip Happiness from Home in Reimagined Seagram’s Escapes Ads
Valiant Pictures' four spots harken to sunny simplicity and happiness from the heart
Seagram’s has released its latest Escape ads called 'Sip Happiness'. The four-spot campaign sends vibrant travel experiences and entertainment to consumers at home.
Produced by Valiant Pictures, the ads harken to sunny simplicity and happiness from the heart. While 'Beach' brings sun-drenched shores to the backyard, 'Concert' sells out in a living room, a closet haul is reimagined in 'Fashion Show' and 'Pool' sets a seaside tone - no resort required.
- Beach
- Concert
- Fashion Show
- Pool
As consumers itch to return to life beyond four walls, Seagram’s addresses pandemic-era entertainment shifts with hopeful ways to stay uplifted in their homes. With traditional 'escapes' are out of the question, the brand brought fashion shows, pool days, beach trips and more to living rooms and yards, preserving the 'Escapes' name with a thoughtful twist.
Seagram's has also released a behind-the-scenes film on the making of 'Sip Happiness'. Still photos were captured by photographer, Lucy Schaeffer.
view more - Creative
Client
Client: Seagram’s Escapes
Brand Director: Jennifer McCauley-Topor
Brand Manager: Lisa Texido
Associate Brand Manager: Lauren O’Brien
Agency
Agency: Eventive Marketing
VP Account Leadership: Quincy Marr
Account Director: Amy LaFrance
Art Director: Lauren Seebacher
Senior Creative Services Manager: Cathy McCullough
VP Business Growth & Client Strategy: Amy Beth Stern
Account Executive: Haley Prague
Production
Production Company: Valiant Pictures
Director / Founding Partner & EP: Vincent Lin
Founding Partner & EP: Matthew D’Amato
Executive Producer: Adam Zimmer
Producer: Jack Noone
Cinematographer: Matt Mitchell
Stills Photographer: Lucy Schaeffer
Production Designer: Nick Horton
Wardrobe Stylist: Amanda Sanders
Hair & Makeup Artist: Jacqueline Helene
VFX
VFX: Taylor James
VFX: Nathan Scholtens
Creative Director: Mike Donovan
Executive Producer: Dan Christie
Producers: Courtney Barasch and Miriam Franco
CG: Christian Day and David Benavides
CG/Compositor: Stan Hebette
MoGFX: Luis Martinez
Editorial
Editorial: Valiant Pictures
Colour: Company 3
Colourist: Jenny Montgomery
Producer: Alexandra Lubrano
Music and Sound
Audio Post: Heard City
Mixer & Sound Designer: Jeremy Siegel
Executive Producer: Sasha Awn
Genres: People, Comedy
Categories: Alcoholic Beverages, Liqueur
Company 3 LA, Thu, 18 Feb 2021 13:26:33 GMT
