Singer Ludmilla Escapes the Chaos with Uber Brazil's New Bikes

Uber and Brazilian singer Ludmilla have teamed up in a new campaign for Uber Moto. The singer, who has been the spokesperson for Uber Moto since February 2024, has just released a song and a promotional video for Uber's two-wheeled mode in Brazil, alongside real people who show their daily lives benefiting from the agility and convenience offered by the service.

"I am very happy to participate in a project showing the reality of people who are always on the go, just like me, and can use Uber Moto to make their commute easier. It was a pleasure to be invited for this campaign, and I loved the process of making both the video and the song together with Uber," says Ludmilla.

The video shows parallel stories of three characters facing challenges and finding a practical and economical solution in Uber Moto, such as a soccer player who misses a bus and calls an Uber Moto to get to the game. A young man who buys a bouquet of flowers and decides to call Uber Moto to deliver them personally to his girlfriend. And a carpenter who was fixing a speaker and tries to ensure its delivery by ordering an Uber Moto. At the end, the film shows Ludmilla herself choosing Uber Moto to escape the chaos of the city and get to the recording of the theme song of the partnership.