Sidral Mundet Challenges Stereotypes in Tribute to Mexico Spot

In the pages of Mexican history, a story of struggle and resilience is woven which transcends the stereotypes that society has imposed on us, the prejudices, and the lack of opportunities that Mexicans face every day.

However, despite everything, an indomitable spirit and unwavering pride always emerge in Mexicans. Today, in a world in constant evolution, Mexicans establish themselves as benchmarks, demonstrating with greatness that determination and talent know no borders.

It is in this context of transformation and improvement that Sidral Mundet developed its campaign: ESTAMOS, a tribute to Mexicans. 

With this campaign, Sidral Mundet recognise its pride and celebrate all those people who do not shrink in the face of circumstances and who, regardless of statistics or forecasts, show up.

Sidral Mundet are inspired by real people who share the pride of ESTAR (being there).

Authentic, proud, honest and inspiring Mexicans who, despite obstacles, statistics, forecasts and opportunities, get ahead.

That is why to carry it out, Sidral Mundet insisted that all the people who participated could be "that Mexican who should not be there, but they are."

From the director of the piece, Landia's Alexis Gómez, who challenged stereotypes of age being a top emerging talent, to the talent that now represents the face of the campaign. Each one of them has overcome NO’s and has a story to tell.

With 'Estamos', Sidral Mundet want to inspire more Mexicans to believe in themselves. The country is an inexhaustible source of talent, creativity and passion, and by affirming its own worth and expressing pride in its roots, we will be building a more inclusive and prosperous future for all.

Sidral Mundet invite each Mexican to believe in themselves, to break the imposed limits and to continue writing a story full of greatness and pride because it is clear that despite the statistics, forecasts and opportunities, Mexicans ARE HERE.