Sid Lee Welcomes Géraldine Tixier, Luz Sabogal and Julien This

Sid Lee is proud to announce the arrival of new talent to enrich their local, national and international teams. Géraldine Tixier and Luz Sabogal join the management team as vice-president, head of strategy and vice-president, information technology respectively. Julien This takes the reins as business development director for Sid Lee in Montreal. 

“These additions to our creative collective bring renewed energy and top-notch expertise to our know-how," said Martin Gauthier, president and CEO of Sid Lee in Canada. “We are very proud to welcome these highly talented individuals, recognised for their excellence in their respective fields. Each of them, in their own way, complement our existing teams and bring a dynamic impetus to our renewal process." 

As vice-president, head of strategy, Géraldine will guide the strategy team with the vision of driving brand growth, identifying opportunities to shape groundbreaking creative products, while overseeing the process of generating concrete results for clients. An exceptional collaborator, she is the ideal partner for the collective’s teams and artisans. Her team will benefit from her vast experience gained at internationally renowned agencies and her impressive portfolio of international clients including Google, Johnson, LVMH and SickKids. 

With over 25 years of experience, Luz brings a unique perspective to the creative industry. From her early days in Colombia to her current role in Montreal, she is driven by the conviction that individuals with diverse working styles and personalities are essential to building effective, balanced teams. As head of the IT department, she’ll keep the team running smoothly, while ensuring that technology remains at the cutting edge to support the agency's business objectives. 

With nearly 10 years of experience in business development, Julien brings invaluable expertise to our team. Driven by a passion for challenges and the creative industry, he will be responsible for acquiring and converting new clients for Sid Lee. He will contribute to Sid Lee's growth with his global vision, business acumen and creativity. Throughout his career, most recently at Urbania and Narcity, Julien has explored unconventional approaches to achieve his goals, in keeping with Sid Lee's commitment to breaking the ordinary.