Sid Lee Announces New US Leadership Team

Global creative agency Sid Lee is proud to welcome Bruno Luglio as executive creative director and Melissa Cabral as vice-president, head of strategy to the American offices. The two will join the leadership team, led by Tom Ramsden, recently appointed chief executive officer USA, to bring creative firepower to the entire collective. 

“Our agency’s success is built on the talent and commitment of our teams. I am delighted to complete the leadership team in the US with Bruno and Melissa; and I can’t wait to see the amazing work we will create. This is an exciting new chapter for us and our clients.” said Tom Ramsden, chief executive officer USA at Sid Lee. 

Driven by intuition and the feeling of being uncomfortable, Bruno is a winner of over 100 international awards in the business. Leading the brand creative for a well-known shoe, clothing and accessory company across North, Central and South America for the past year, allowed him to collaborate with a wide range of talent. From his experience working internationally, he brings the client perspective, as well as perspectives learned from various cultures to the table. As the newest ECD, he will lead creative projects for future and existing clients and will be working closely with the Strategy and Account departments to deliver great work. 

A pillar of the industry who has made a huge impression on the creative community, Melissa has been in the game for a decade now. Expert in strategic planning from the ground up, she’s always been on the agency side and is known for her excellent skills. Stepping in as the strategic leader in the US, she joins the agency as head of strategy and will be working with a multidisciplinary team to hone in on opportunities for innovative creative work and effective business results for clients. 

These announcements add to Sid Lee’s recent momentum in the US market. The team is building new relationships with clients. Annie Ly-Quan, newly promoted as the head of growth & client partnerships and Tara Charf, vice-president, finance, complete the agency’s executive team in the US. All together, they are leading the business to ensure the growth of the agency’s talent as well as client business.