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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Sid Lee and Réno-Dépôt Unite Again to Help Us Capture the Colours of Our Everyday Lives

07/08/2017
Advertising Agency
Montreal, Canada
120
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Following on from their street swatches campaign earlier this year, this new project allows us to identify colours we see from our phones
Sid Lee and Réno-Dépôt have partnered together for a third consecutive year to showcase the range of SICO paint colours available at the home supply retailer. For this year’s follow-up initiative, Sid Lee bring you “Live Swatches” an app that captures colours of everyday life and associates them with the SICO paint range database in real time. 
 
This year’s first offensive “Street Swatches”, notably won a bronze Lion in the Cyber category at the 2017 Cannes festival. Just as “Street Swatches” capture the passing colors from the bus shelter and associate them with the SICO paint colours, the same can now be done with “Live Swatches” from your mobile device. 
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