senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Sick of TV Spoilers? Send These Italian Mob Bosses to Silence Them

14/11/2017
Advertising Agency
Milan, Italy
100
Share
Publicis Italy launches unique campaign to mark the third season of Sky Italia's Gomorrah

For the launch of the third season of Gomorrah - the Italian Sky production about the ruthless Mafia-like Neapolitan crime syndicate - Publicis Italy has launched a new campaign targeting the enemy of every binge watcher - spoilers. 

By scanning conversations on social media, the agency hijacked audience attention from fans of Game of Thrones, Narcos, Stranger Things and The Walking Dead, replying to users’ spoiler posts with customised videos of the bloodiest bosses of Gomorrah.

In each video, the characters of Gomorrah threaten the viewers, suggesting them to keep their mouths shut about any TV series to avoid spoilers.

A call to action at the end of the video drives users to a website, where they can generate customisable videos by picking one of the different Gomorrah criminals to terrorise their friends who usually spoiler their favourite shows.

Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from LePub
Getting Ready
Sephora
02/12/2024
17
0
Ticket to Togetherness
Barilla
29/10/2024
31
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0