Sibling Rivalry Welcomes Bo Bishop as Executive Director of Creative Strategy
Sibling Rivalry today announces the appointment of Bo Bishop as its new executive director of creative strategy. In his new role, Bo will apply his extensive experience and industry knowledge to help activate strategic insights and creative writing across Sibling Rivalry.
Fuelled by a fascination with the interplay between thinking and making, Bo has led foundational brand strategy, voice, and campaign efforts for Apple, Marvel, CBRE, The New York Rangers, Disney, and Warner Bros. Discovery, among many others. Describing himself as “a creator who thinks strategically,” Bo will join Sibling Rivalry’s strategy director, Kari Andrusko, as the company continues to increase opportunities for its partners to work together from the earliest stages to successful implementation.
Bo says: "The creative roots of Sibling Rivalry are legendary, and I’m honoured to help amplify strategy and writing across everything we provide for our client partners. My role is less about implementing a rigid proprietary process and more about harnessing the magic of human, creative ingenuity to help people emotionally and practically connect with brands. Sibling Rivalry, where strategy has long been integrated into every project from the outset, is uniquely positioned to facilitate this interplay and make the journey from strategy to creative to production as seamless as possible.”
Lauren Hartstone, partner and executive creative director at Sibling Rivalry, says: “Collaborating with Bo is inspiring and fun. Not only is he incredibly adept at uncovering those elusive hidden truths, like a needle in a haystack, but he articulates his strategy with unmatched simplicity and precision. Because even after all that rigor, he shares our belief that smart work doesn’t have to be complicated. In fact, it should look and feel easy. He elevates Sibling’s work at a foundational level, and I can already see the positive impact he is having on our creative process and our client partnerships.”
Bo joins from Trollbäck+Company where he spent nearly five years as executive director, creative dtrategy. An Emmy-winning brand strategist, creative director, and writer, he brings over 15 years of experience articulating strategies, developing campaigns, and bringing content creation ecosystems to life across touchpoints for culturally impactful brands throughout entertainment, technology, finance, lifestyle commerce, and non-profit sectors.
Bo began his career specialising in narrative fiction, screenwriting, and filmmaking. While attending Columbia University for his MFA, a chance encounter with an art director at branding agency loyalkaspar led to his introduction to the world of branding. Under the mentorship of renowned entertainment strategist Lee Hunt, Bo honed his craft to become director of strategy and creative director at loyalkaspar, bridging the gap between brand strategy and creative activation via his creative writing superpowers.
After a decade at loyalkaspar, he then spent several years as a freelance brand strategist. Now, Bo applies his entertainment, media, and culture focus to Sibling Rivalry’s strategic offering. In this new role, he will help enhance the entire creative journey and bolster the company’s strategic capabilities, early integration, and problem-solving for clients currently in the entertainment, healthcare, tech, and non-profit industries.
