Sibling Rivalry Aims to Align the Company under 1 Holistic Brand with Visual System

Sibling Rivalry today announces its new visual system reflecting two distinct sides of the company aligned under one holistic brand.

Founded in New York in 2011, Sibling Rivalry is part brand studio and part production company. It delivers award-winning brand experiences for a client roster including HBO Max, BET, Google, and Audible. Sibling Rivalry’s holistic approach brings strategic thinking, story development, consideration of media and space, and multi-platform execution across the full lifecycle of the experience. 

The new system brings the company’s two sides and skill sets together under one overarching look and feel, while allowing each side to retain its own distinct identity: the film production company is represented by a square, while a circle—alluding to a 360-degree working concept—depicts the brand studio. The site makes bold use of colour and content on the film side, with a greater emphasis on editorial for the brand studio. 

The overall design system is flexible enough to use in a variety of combinations across every media platform, including a new visual system for Instagram.

The new system’s modular elements can be combined with endless possibilities from reserved to playful, from literal to abstract—equipping Sibling Rivalry’s team with the tools and creative structure to fully and freely express themselves.

“We needed a new brand that would reflect who we are as an inclusive, talent-driven company,” said Joe Wright, co-founder and chief creative officer at Sibling Rivalry. “It had to represent the diversity of skill sets and voices across the business, while also being a holistic brand that could live and breathe freely in its own right.”

“The new system is timeless but incredibly flexible. We’re excited to embrace all the ways our team can start to use the brand on both sides of the company,” added Mikon van Gastel, co-founder and chief creative officer at Sibling Rivalry.

The new brand and website are now live here.