Shoe Carnival Names McCann Agency of Record

Shoe Carnival, one of the nation’s largest family footwear retailers has selected McCann as its agency of record for integrated marketing services. The team will be led by McCann Detroit team and include specialty agencies Compass Point (Media AOR), Casanova (Hispanic strategy, media and creative), MRM//McCann (digital strategy and technology) and Chase (Momentum’s Shopper Strategy division).

“We’re excited to partner with McCann on our ambitious strategic brand and customer-centric initiatives to expand Shoe Carnival’s relationships with customers,” said Mark Worden, Shoe Carnival’s chief strategy and marketing officer. “The depth of marketing resources and quality of McCann’s integrated team will propel us forward as we look to inspire and connect with customers.”

James Ward, president of McCann Detroit, said: “The vision and ambition laid out by Shoe Carnival’s leadership has been inspiring, and – for us – retail is an area of passion and expertise.

The multi-disciplinary team we put together was handpicked to navigate the forces reshaping retail in 2019 and beyond. We’re thrilled to have this opportunity to help Shoe Carnival take new ground.”