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Creative

Shocking Awareness Film Explores what People with Depression and Anxiety Search for Online

The campaign by Net#work BBDO for The South African Depression and Anxiety Group was created through analytics and one-to-one interviews

Shocking Awareness Film Explores what People with Depression and Anxiety Search for Online

It is said that the internet knows more about you than anyone else. You ask it questions and look for information that you feel you can’t ask or share with others. This includes feelings of depression, anxiety and ultimately suicide. It is this insight that informed this piece of communication on behalf of The South African Depression and Anxiety Group (SADAG) by Net#work BBDO. 

Taking viewers on the spiralling journey into the depths of depression all via an individual’s internet searches, the film encourages those that find themselves asking the internet these types of things to start speaking. These searches are essentially reflections of a person’s mental well-being, but have the potential to become important signals that they should speak before they find themselves typing that last search. 

The searches were created through a combination of search analytics and trends, the experience of SADAG counsellors and, importantly, by talking one-on-one with people who had found themselves on this journey as some point in their lives. 


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Client

Advertiser: The South African Depression and Anxiety Group

Brand Manager: Kayla Phillips

Animation

Animation Company: Flare Studios

Animator: Ryan Paikin

Media Agency

Media Agency: Facebook

Production Company

Production Company: Flare Studios

Director: Brad Reilly

Music

Composer: Blondie, Martha Paton, Andy Ruddy

Creative Agency

Creative Agency: Net#work BBDO

Copywriter: Brad Reilly

Strategist: Victor Siganunu

Producer: Caroline Switala

Executive Creative Director: Brad Reilly

Chief Creative Officer: Mike Schalit

Art Director: Ryan Paikin

Category: Corporate, Social and PSAs , Health

Genre: Storytelling