Sheridan, with the help of the Sheridan Choir, has committed to making Christmas last longer in its latest campaign via TBWA\Sydney.
Says Sheridan GM of marketing Renee Awadalla: "Christmas is the busiest period for brands. This year we wanted a memorable campaign that allowed us to celebrate gift giving, personalisation and quality in a way that would cut-through during this busy period. We hope consumers love the monogrammed Sheridan Choir as much as we do."
Adds TBWA\Sydney chief creative officer Andy DiLallo: "We wanted to put a smile on everyone's face this Christmas, while reminding them of the longer lasting quality of Sheridan."