Today, The Immortal Awards unveils the seven projects that have received Finalist status in the first-ever LATAM competition, qualifying them for the final, global round of judging in November.
The LATAM jury discussed, debated and deliberated over the 21 project shortlist to decide which projects, if any, would represent the region in the global judging session in November.
The seven projects that the jury selected as Finalists will now compete against the Finalists from the remaining four regions for Immortal and Commendation status.
The Immortal Awards 2020 LATAM Finalists
Brand - Project (Entrant Company, Country)
AB InBev - Responsible Billboard (Africa, Brazil)
Aguila - The Beer Cap Project (MullenLowe SSP3, Colombia)
Institutional / Corner Magazine - #Askfor24 (MullenLowe Brazil, Brazil)
Navarro Correas - Sparkling (Ponce Buenos Aires, Argentina)
Red Cross - Run. For. Life (Arnold Worldwide, USA)
Samsung & Fortnite - Anti Bullying Skin (Cheil Brazil, Brazil)
Whatsapp - It’s Between You (AlmapBBDO, Brazil)
A hand-picked global jury, composed of jurors from each regional jury, will be deciding which projects may be awarded Immortal or Commendation status in the final round of judging.
Awards director Paul Monan comments: “We’re thrilled to see these seven projects qualify for the global round of judging. The jury completely understood their duty to select the very best work from the region that will now compete on the global stage against the best of the best from all over the world. A huge thank you to those who judged so passionately and, of course, congratulations to those who have become Finalists - good luck in the final round!”
Entries to this year’s Immortal Awards were up 50% globally, with entries received from 52 countries. The seven Finalists from the region come from four countries: Argentina, Brazil, Colombia and the USA .
Those on the first-ever LATAM jury were Fernando Machado, global chief marketing officer of Restaurant Brands International, Juan Carlos Ortiz, president and CEO of DDB Latina, Claudio Lima, chief creative officer of Cheil Brazil, Diana Triana, general creative director of McCann Colombia, Luiz Sanches, chairman and chief creative officer of AlmapBBDO, Carlos Andres Rodriguez, chief creative officer of MullenLowe SSP3, and Fernando Campos, partner and chief creative officer of Santa Clara M&C Saatchi.
The global round of judging will take place on Friday 20th November, with the winners being announced the week commencing the 30th November.
AB InBev - Responsible Billboard (Africa, Brazil)
Aguila - The Beer Cap Project (MullenLowe SSP3, Colombia)
Institutional / Corner Magazine - #Askfor24 (MullenLowe Brazil, Brazil)
Navarro Correas - Sparkling (Ponce Buenos Aires, Argentina)
Red Cross - Run. For. Life (Arnold Worldwide, USA)
Samsung & Fortnite - Anti Bullying Skin (Cheil Brazil, Brazil)
WhatsApp - It’s Between You (AlmapBBDO, Brazil)