SMUGGLER director Filip Engstrom directs 'There’s A Pro For That' for fire and water clean up and restoration franchisor Servpro. Through humour and action-packed visuals, we follow “The Leader of Disaster Clean-up and Restoration” as he carries out a variety of storm and flooding tests to finally conclude that there’s a pro for every situation.
Filip creates an adrenalin-fuelled and gripping film bursting with irony and humour to get ServPro’s motto across - like it never happened.
“The inspiration for this campaign comes directly from the amazing work SERVPRO experts do on a daily basis, taking on challenges of any size with an unmatched level of effectiveness,” said Mike Stahl, SERVPRO’s chief marketing officer. “This campaign showcases how SERVPRO makes Like it never even happened happen. It dramatises how no matter what might come your way, you can be reassured because SERVPRO always has a pro for that.”
The new integrated campaign will feature national broadcast TV, OTT/overlays, paid and organic social media, online video (OLV) retargeting, and website content.