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Serena Williams Steps into the Matrix for DIRECTV Spot

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TBWA\Chiat\Day LA mashes the tennis star with the iconic movie franchise for the streaming service spot

Serena Williams Steps into the Matrix for DIRECTV Spot

Last summer, DIRECTV unveiled its new look and feel timed to its launch once again as a standalone company.

A few weeks later, timed to the introduction of DIRECTV STREAM, the company launched its first ad campaign ‘Get Your TV Together’ featuring tennis champion and superstar Serena Williams in a spot mashing her up with Wonder Woman. This was followed up recently with a play on scary movies.

To continue the saga, DIRECTV is debuting ‘The One,’ the third instalment of the campaign. The iconic spot mashes up Serena Williams with the legendary Matrix movies - a little less than a month before The Matrix Resurrections release on December 22nd.

‘Get Your TV Together’ focuses on giving customers the very best of everything they love, whether it’s live sports, their favourite TV show, new films to stream, or classic ones on demand. 

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DIRECTV Marketing

Chief Marketing Officer: Vince Torres

VP, Advertising and Go-To-Market: Kendall Thaker

AVP, Marketing Management: Mandy Martin

Director, Product Marketing Management: Sheri Holmes

Director, Social Media: Nick Bianchi

Lead Product Marketing Manager: Jenn Wang

Lead Product Marketing Manager: Jessica Elizardo

Lead Product Marketing Manager: Tracy Threlkeld

TBWA\Chiat\Day Los Angeles

President: Erin Riley

Chief Creative Officer: Renato Fernandez

Creative Director: Ariel Abramovici

Creative Director: Bruno Acanfora

Associate Creative Director: Mark Winters

Associate Creative Director: Ryan Buckley

Art Director: Will Holmes

Copywriter: Tyler Archibald

Jr. Art Director: Andrew Bae

Jr. Copywriter: Yashashree Samant

Head of Design: Bruno Regalo

Senior Designer: Jake Skirving

Jr. Designer: Andrea Nazarino

Director of Content Production: Guia Iacomin

Senior Producer: Jack Cutler

Associate Producer: Brandon Loftin

Executive Art Producer: Hashi Clark

Director of Traffic Operations: Dessiah Davis

Director of Business Affairs: Robin Rossi

Chief Strategy Officer: Jen Costello

Group Strategy Director: Jesse Unger

Associate Strategy Director: Jonathan Handy

Sr. Strategist: Krystal Hawkins

Jr. Strategist: Hannah Schweitzer

Head of Connections Planning: Albert Kim

Associate Director of Connections: Kevin Bautista

Data Director: Laura Mayer

Brand Lead: Matt Theisen

Brand Lead: Lani Reichenbach

Account Director: Caitlin Miller

Management Supervisor: Oyinda Elias

Account Supervisor: Carlos Quintanilla

Account Supervisor: Sarah Newton

Account Executive: Bridget Derraugh

Project Manager: Lawrence Gonzales

Critical Mass

Chief Creative Officer: Val Carlson

Group Creative Director: Andrew Lavery

Creative Director: James Maclean

Assoc. Creative Director: Javier Olivares

Assoc. Creative Director: Megahn O’Neil

Senior Art Director: Ryan Mesnchuk

Senior Art Director: Megan King

- Art Director: Taylor Lumley

Designer: Ana Benitez Duarte

Senior Copywriter: Peter Lagosky

Senior Copywriter: Melissa De Sa

Copywriter: Daisy Swain

Group Strategy Director: Jen Goldberg

Strategy Director: Kyle Bottoms

SVP Client Partner: Maria Hodgeson

VP Client partner: Lauren Rappaport

Account Director: Andrew Burke

Sr. Account Manager: Haley Dodd

Account Manager: Olivia Knight

Executive Producer: Sydney Woodman

Sr. Producer: Audrie Sham

Sr. producer: Ashleigh Fehmie

Producer: Christine Spitler

Sr. Producer: Vicky Patel

Producer: Lexi Scott

Producer: Sylvia Brach

Producer: Ethan Cole


Production House: Stink

President: Daniel Bergmann

Executive Producer Traktor - Director: Mungo Maclagan

DOP: Pär M. Ekberg

Line Producer: Leah Allina


Editorial: Arcade

Executive Producer: Alexa Atkin

Lead Editor: Jeff Feruzzo

Lead Editor: Brad Wasekwich

Assistant Editor: Ryan Andrus


Executive Producer: Asher Edwards

Senior Producer: Ashley Greyson

Production Coordinator: Alexandra Rickards

Color Producer: Anna Dood

Colorist: Adam Scott

VFX Supervisor: Andy Boyd

VFX Artist: Jake Montgomery


Mix: Lime

Executive Producer: Susie Boyajan

Head Mixer: Matt Miller

Assistant Mixer: Ian Connie

Sound Design

Sound Design: String & Tins

Producer: Laura-Leigh

Sound Designer: Culum Simpson


Music: Search Party

Music Producer: Meghan Currier

Composer: Chris James

Composer: Dylan Nowik

Music: South

Head of Production: Ann Haugen

Producer: Ignacio Das

Writer: Vladimir Berkhemer

Writer: Britt Darling

Writer: Dan Pritking

Writer: Jon Darling


Retouching: Diego Speroni

Digital Artist: Diego Speroni

Digital Assistant: Francisco Speroni

Digital Producer: Freddy Fabris

Genres: People, Storytelling

Categories: Streaming Services, Media and Entertainment

TBWA\Chiat\Day LA, Tue, 30 Nov 2021 10:56:28 GMT