CP+B has launched two new spots in the “You Know You Love It” campaign for Kraft Macaroni and Cheese.
For the past few years, the “You Know You Love It” campaign has been encouraging everyone to admit their love of the delicious taste of Kraft Macaroni & Cheese
The funny (and cute) spots shot by Hungry Man Los Angeles focus on how the Kraft Foods product can be enjoyed by everyone, young or old, babysitter or father, and the questionable things they might do to get some.
KRAFT Macaroni & Cheese: Pregnant
KRAFT Macaroni & Cheese: Babysitter
Pregnant
AGENCY: CP+B
VP EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CREATIVE DIRECTOR: Michael Raso
ASSOCIATE CREATIVE DIRECTOR / WRITER: Paul Sincoff
ASSOCIATE CREATIVE DIRECTOR / ART DIRECTOR: Kyle Jones
VP DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
SENIOR INTEGRATED PRODUCER: Katie Porter
JUNIOR INTEGRATED PRODUCER: Alina Moeller
PRODUCTION COMPANY & CITY: Hungry Man, Los Angeles, CA
DIRECTOR: Hank Perlman
DIRECTOR OF PHOTOGRAPHY: John Lindley
LINE PRODUCER (PRODUCTION CO): Caleb Dewart
EXECUTIVE PRODUCER (PRODUCTION CO): Kevin Bryne, Dan Duffy, Mino Jarjoura + Nancy Hacohen
EDITORIAL COMPANY & CITY: The Now Corporation, New York, NY
EDITOR(s): Jesse Reisner
ASSISTANT EDITOR: Renn Cheadle
EDITORIAL EXECUTIVE PRODUCER: Nancy Finn
POST PRODUCTION COMPANY & CITY: Method, Santa Monica, CA
LEAD COMPOSITOR(s): Kelley Bumbarger
EXECUTIVE PRODUCER: Robert Owens
POST PRODUCER: Ananda Reavis
GRAPHICS / ANIMATION COMPANY & CITY: Buck, Los Angeles, CA
MIX COMPANY & CITY: Lime Studios, Santa Monica, CA
AUDIO ENGINEER: Mark Meyuhas
AUDIO ENGINEER'S ASSISTANT: Matt Miller
MIX PRODUCER: Kelli Espinoza
MUSIC COMPANY & CITY: JSM Music, Inc, New York, NY
CD/ EXECUTIVE MUSIC PRODUCER: Joel Simon
TELECINE COMPANY & CITY: CO3 LA
COLORIST: Stefan Sonnenfeld
VP GROUP ACCOUNT DIRECTOR: Kate Frazier
ACCOUNT DIRECTORS: Kevin Sypal
CONTENT SUPERVISOR: Audyn O'Rourke
ASSOCIATE DIRECTOR, PLANNING: Kaylin Goldstein
COGNITIVE ANTHROPOLOGIST: Jenifer Murray
BUSINESS AFFAIRS: Nancy Espinal
PROJECT MANAGER: Gabrielle Granados
Babysitter
AGENCY: CP+B
VP EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CREATIVE DIRECTOR: Michael Raso
COPYWRITER: Emily Salas
ART DIRECTOR: Tyler Gonerka
VP DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
SENIOR INTEGRATED PRODUCER: Katie Porter
JUNIOR INTEGRATED PRODUCER: Alina Moeller
PRODUCTION COMPANY & CITY: Hungry Man, Los Angeles, CA
DIRECTOR: Hank Perlman
DIRECTOR OF PHOTOGRAPHY: John Lindley
LINE PRODUCER (PRODUCTION CO): Caleb Dewart
EXECUTIVE PRODUCER (PRODUCTION CO): Kevin Bryne, Dan Duffy, Mino Jarjoura + Nancy Hacohen
EDITORIAL COMPANY & CITY: The Now Corporation, New York, NY
EDITOR: Owen Plotkin
ASSISTANT EDITOR: Renn Cheadle
EDITORIAL EXECUTIVE PRODUCER: Nancy Finn
POST PRODUCTION COMPANY & CITY: Method, Santa Monica, CA
LEAD COMPOSITOR(s): Kelly Bumbarger
EXECUTIVE PRODUCER: Robert Owens
POST PRODUCER: Ananda Reavis
GRAPHICS / ANIMATION COMPANY & CITY: Buck, Los Angeles, CA
MIX COMPANY & CITY: Lime Studios, Santa Monica, CA
AUDIO ENGINEER: Mark Meyuhas
AUDIO ENGINEER'S ASSISTANT: Matt Miller
MIX PRODUCER: Kelli Espinoza
MUSIC COMPANY & CITY: JSM Music, Inc, New York, NY
CD/ EXECUTIVE MUSIC PRODUCER: Joel Simon
TELECINE COMPANY & CITY: CO3 LA
COLORIST: Stefan Sonnenfeld
VP GROUP ACCOUNT DIRECTOR: Kate Frazier
ACCOUNT DIRECTOR: Kevin Sypal
CONTENT SUPERVISOR: Audyn O'Rourke
ASSOCIATE DIRECTOR, PLANNING: Kaylin Goldstein
COGNITIVE ANTHROPOLOGIST: Jenifer Murray
BUSINESS AFFAIRS: Nancy Espinal
PROJECT MANAGER: Gabrielle Granados