SCS Launches Website Redesign for Realtree Camo

Realtree, partnering with SCS, has launched a new website focused on the convergence of brand and commerce, creating an innovative and holistic direct-to-consumer experience.

Born from early concept sketches in 1986, Realtree has evolved those early concepts into a multi-national retail business partnered with thousands of licensees, and cultivated deep experience and expertise in branded content creation. 

With this new website Realtree is poised to disrupt the camo market, where it's a leader in the art of camo pattern design concealment, and take the brand commerce experience to the next level. In re-thinking the new online presence with Realtree, SCS’ goal focused on emulating the brand’s essence in the user experience, making the path from story to store almost invisible. Elevating the relationship between content and product, every piece of content, every page and every point of engagement was evaluated in order to create a new UX that capitalised on the power of the brand story to inspire conversion.

Behind the scenes, SCS designed a custom headless Amplience CMS, powering the core brand architecture, integrating seamlessly with a BigCommerce front end and checkout experience. This innovative approach to content management and delivery takes the best of both the ecomm and CMS worlds, combining them into one powerful and flexible marketing tool that leverages brand immersion as a conversion tool across all platforms.

Realtree’s new online home delivers the best of the brand to everyone. From the traditional hunting demo to emerging audiences that are embracing camo in new ways, Realtree is primed to engage and inspire customers with easy to find products designed to hide in real life.