Script to Screen: VOXY Media House’ Adsmart from Sky Success

After connecting on LinkedIn through their Wigan roots and shared interest in advertising, Ryan Connor and Joe Mitchinson from Voxy Media House and Natalie Guest from Adsmart from Sky arranged a catch-up over a brew at VOXYs HQ over at Wigan Hall. What started as a casual chat quickly turned into an exciting opportunity for collaboration.

"Once I got a proper understanding of how the service works, it was a no-brainer for me and Joe to get involved. It felt like a massive opportunity - not just for us, but for businesses who’ve always thought TV advertising was out of reach. AdSmart makes it possible to get your brand on national TV without the huge price tag. And for us, it meant we could offer high-quality production without companies needing to blow their entire budget on media spend." said Ryan Connor, Voxy Media House.

Together, they set out to bring this opportunity to local businesses, starting with their first event at The Edge in Wigan. Attendees from across the borough came along to learn how AdSmart can help their brand appear on national TV without the huge price tag. Voxy Media House shared how they guide clients from script to screen, producing high-quality commercials that connect with audiences. The event also featured former Ogilvy creative director Peter Moss, who delivered a talk on the enduring power of advertising.

“It has been a real pleasure working alongside Joe and Ryan at VOXY. From our first meeting, it was clear that our shared passion for TV, storytelling, and customer engagement would be a perfect match. Adsmart from Sky enables brands of all sizes to reach the right audiences at the right time, more cost-effectively than traditional TV advertising 

*Even with this technology, it's crucial to use those 30 seconds wisely to bring a brand story to life and spur a reaction - whether that’s a sale, enquiry, visit, or brand consideration. The power of VOXY's storytelling and their deep understanding of the importance of brands effectively communicating with their customers made them the perfect fi t for AdSmart.” said Natalie Guest, Adsmart from Sky.

That shared vision quickly led to their first project together. In partnership with Enjoy! Marketing, they produced a national TV commercial for Cash Converters, promoting the brand’s Buy Back service. The ad told a relatable story of a young couple, with the boyfriend using the Buy Back option to fund a last-minute anniversary gift - a simple narrative with emotional weight.

The turnaround was fast - just two weeks from scripting to broadcast - showcasing

Voxy’s ability to deliver premium content at speed. Special thanks go to Sue Weaver and
Adrian Marks from Enjoy! for bringing the opportunity to the table.

Building on the momentum, the team is now gearing up for their second event, this time
at The Village Hotel in Warrington.

Once again, Voxy Media House, Adsmart from Sky, and Enjoy! are joining forces to deliver a hands-on event for business owners who want to harness the power of smart, targeted TV advertising. The session will cover everything from creative development to broadcast, with guest speaker Adrian Marks - co-founder of Enjoy! and one of the UK’s leading customer acquisition experts - sharing his insights on cutting through the noise and driving real results.

If you’re a business owner looking to raise brand awareness and reach new audiences,
this is one event you don’t want to miss.