Coleen Rooney Finds Her 'Me' Moment in Applied Nutrition Spot

Creative film production company VOXY Media House spearheaded the creative, production, and delivery of Applied Nutrition's TV advert featuring Coleen Rooney. As the brand’s go-to production partner for the past five years, Applied Nutrition trusted Ryan Connor and Joe Mitchinson, founders of VOXY Media House, to deliver the campaign -  which included a hero brand film, social content.

With Applied Nutrition’s recent stock market success making headlines, the company marked another milestone: its first leap onto television. Starring Coleen Rooney, the campaign showcased her journey as a busy mum embracing self-care while promoting their new Marine Collagen product.

From concept to execution, VOXY managed every detail - including navigating the often challenging Clearcast approval process.

By starting small with a crew of just five, the team kept costs efficient while maintaining high production quality and impact. This approach allowed Applied Nutrition to test the waters on the big screen, ensuring the advert delivered results before scaling up further.

The national campaign aired on ITV for eight weeks during prime time, featuring in ad breaks between Good Morning Britain and Lorraine.

"It was truly an honour to be given the job of creating Applied Nutrition’s first TV spot on the big screen. Having worked with them for years and witnessing their growth to where they are now has been genuinely inspirational.

"The Coleen Rooney shoot was an incredible experience, from capturing scenes in their stunning home to filming on the bustling streets of Cheshire.

"Working with Coleen was a a good laugh. The energy was perfect on the day and thats always the most important for me. Being a director isn’t about telling people what to do it’s about creating an environment where creativity thrives, collaboration flows naturally, and every team member feels empowered to bring their best work to life.

"This project really made me realise that TV is still the gold standard for advertising. Mainly because of the stricter regulations and all the steps you have to take to get clearance.

"Even though it was sometimes frustrating having to revise the script so it was deemed acceptable for TV, it reminded me how much weight TV advertising still holds. A lot of what we produce is for social media, where the regulations are practically non-existent, and anyone can post anything. The contrast really stood out on this project." said
Ryan Connor, film director and co-founder VOXY Media House