Screwfix Appoints M+C Saatchi Group UK as Lead Creative Agency
Leading UK retailer Screwfix has appointed M+C Saatchi Group UK, as its lead creative agency. The announcement follows a final four-way pitch against Pablo, New Commercial Arts (NCA) and The Gate. T&Pm also took part in earlier stages of the process.
M+C Saatchi will develop their distinctive new brand creative platform to support Screwfix’s next big chapter of growth. The work will span a full campaign designed to connect with the retailer’s core audiences across all touchpoints.
M+C Saatchi’s win builds on its recent momentum and aligns with the agency’s new Cultural Power proposition, which helps brands become more meaningful by tapping into the cultural forces that shape consumer decisions.
The pitch was run by Phil Edmonds at Claire Randall Consulting.
Jack Wallace, marketing director at Screwfix, said, “We were looking for a brilliant creative partner who could help us unlock the full potential of the Screwfix brand and business– one that understands and connects our specific audience, supports our award-winning omnichannel model, and helps us continue our growth. The M+C Saatchi Group impressed us with their clarity of their strategic approach and energetic collaborative spirit throughout the process. We’re excited about the journey ahead and what we can achieve together.”
Guy Bradbury, creative partner at M+C Saatchi Group UK, added, “From the very first meeting with the Screwfix team to the final pitch, it’s felt like a genuine partnership. We’re excited to help them unleash the full potential of their brand and continue their extraordinary growth.”
Jo Bacon, group CEO, M+C Saatchi Group UK, commented, “It’s been fantastic to see the energy and excitement around the Screwfix brand during the pitch process. We’ve brought together a bespoke team of specialists to help a much-loved brand go from strength to strength. This is a great win since launching our Cultural Power proposition with a brand that sits at the heart of British culture.”
