Heaps Normal Celebrates ‘Good Weird’ in ‘Stay Normal’ Campaign with Scoundrel

Sydney-based production house Scoundrel has teamed up with non-alcoholic beer company Heaps Normal to create 'Stay Normal' – a 45 second film that brings to life the Heaps Normal brand ethos of celebrating weirdness and people living their own normals.

Produced by Scoundrel and Groundglass, the film shows a man in a suburban living room attempting to balance on one leg with his motley crew of mates cheering him on with words of encouragement. He smashes a can of Heaps Normal, and carries on victorious in his challenge.

The spot taps into the irreverent spirit of Heaps Normal to deliver the message that when you drink Heaps Normal, you’re capable of doing things that you can’t do when you’re on the sauce.

Tim Bullock, Scoundrel’s founder and director, said, “In all seriousness, I actually love Heaps Normal. I’m a total convert. It tastes great, but I can sink a couple and still get some work done afterwards. It’s saving lives, brains, and kids who accidentally drink their dad’s beer (like my 3 year old did recently)."

Tim Snape, Heaps Normal’s chief brand officer, said, “When Scoundrel approached us with this idea it was clear they really understood what we stand for as a brand. We’re not just here to make non-alc beer more normal, we want to celebrate the weirdos having fun their own way without judgement or pretence. Scoundrel hit the nail on the head with this irreverent, fun and (good) weird spot.”