Scott Bath Highlights How Quickly a Situation Can Unravel Without Long-Lasting Toilet Paper

Everyone has experienced the bathroom woes of running out of toilet paper or not having enough toilet paper to complete the job. In a new, digital short entitled ‘The Unraveling’, Scott® Bath brings this very relatable and common bathroom situation to the forefront. Inspired by the shared frustration of products not lasting as long as they should, the three-minute video short offers a cautionary tale on how important it is to choose a toilet paper like Scott® 1000 which is valued for its long-lasting benefits.

In ‘The Unraveling’, we meet Stephanie and Jordan who are preparing their new home for weekend guests. What should be a fun occasion for the couple, begins to agonise Stephanie upon the realisation that her home is not stocked with her toilet paper of choice, Scott® 1000. Over the next few days, Stephanie’s worries steadily increase as she comes to terms with the reality of not having long-lasting Scott® 1000 in her home – eventually running out of toilet paper the day of their expected visit from the in-laws leaving Stephanie scrambling for a solution.

“Consumers shouldn’t be left feeling unsure if their toilet paper is going to last, and that’s why Scott® Bath is committed to making sure you always have what you need to finish the job,” said Ken Champa, U.S. senior marketing director household care and Scott® Bath at Kimberly Clark, “Our hope is that ‘The Unraveling’ digital short reminds consumers that by stocking Scott® 1000, you can help avoid this common bathroom scenario thanks to its trusted value with 1000 sheets per roll.”