‘Scorecards’ Turn Mastercards into a Chance to Win Toronto Raptors, Maple Leafs or Toronto FC Tickets

Mastercard launches its new campaign Scorecards, which turns its millions of cards into a chance to win Toronto Raptors, Maple Leafs or Toronto FC game tickets based on the final score. 

As Mastercard continues its climb to become one of the top-most recognised sponsors of MLSE, the new season marks the exciting kick-off for Scorecards, the latest extension of Mastercard’s ‘T.O. the Devoted’ platform which recognises Toronto sports fans for their devotion to their teams and communicates Mastercard’s Insider Benefits for fans. 

Allowing Mastercard cardholders to use their cards in a way they’ve never used them before, devoted fans can match any of the digits in the final Leafs, Raptors or Toronto FC score to any one of the last four digits on their Mastercard to enter to win game tickets for the current 2024/2025 Leafs, Raptors and 2025 Toronto FC regular seasons. 

Winning tickets could be in the Mastercard Suite, Mastercard Lounge or even Courtside/Pitchside at a Raptors or Toronto FC game. Winning without even playing: priceless! 

The campaign will run across Social, Digital, In-arena signage, and OOH. 

The Scorecards campaign was supported by McCann Canada for Creative (CDs: Athina Lalljee and Fernando Salvador; Senior Art Director: Adil Abdel-Gabar; Senior Copywriters: Andrew Bradley, Michael Aronson, Roya Rutledge), MLSE, Carat for Media.