Science in Sport Appoints M&C Saatchi London as Lead Strategic and Creative Agency

Science in Sport (SiS), the world’s leading endurance nutrition brand, has selected M&C Saatchi London as its lead UK strategic and creative agency following a competitive pitch.

M&C Saatchi London will now partner with SiS to develop a creative platform which captures its rich heritage of working with the world's best endurance athletes, in a way that will engage with the broader amateur endurance participants on an emotional level.

Science in Sport’s uniqueness comes from its unrivalled access to elite athletes combined with the most credible and advanced science. Trusted by 320 elite teams and institutions globally (including INEOS Grenadiers, Elite Running Team and Tottenham Hotspur), SiS fuelled 74 medal wins at the 2020 Olympics alone.

The new brand platform will target those participating in endurance sports such as cycling and running and will roll out across digital and social channels, as well as being activated through events and partnerships.  

The win comes at a time of growth for M&C Saatchi London, which picked up a number of new business wins at the end of 2022 and has recently made a raft of new hires, including former Marks & Spencer production lead Rachel “Chops” Amess, who joined the agency as head of integrated production in March.  

Stephen Moon, CEO, Science in Sport, said: “From the first time we met with M&C Saatchi, it was clear they understood our business and the challenges we face as a brand. And more importantly, they understood the incredibly specific mindset of the endurance athlete, at every level. We’re looking forward to a long-lasting strategic and creative partnership with them as we seek to bring our impressive heritage to life.”

Sophie Lewis, chief strategy officer, M&C Saatchi London, added: “We’re genuinely thrilled to be partnering with Science in Sport. It’s rare to have the opportunity to work with a brand which has such an engaged and passionate community of customers, and we see huge potential to further grow its customer base by leveraging its history and association with the world’s best endurance athletes.”