Schwab Trading Services Names The Richards Group Agency of Record

The Richards Group, the largest independent brand-building shop in the nation, announced today that it has been selected as the agency of record for Schwab’s Trading Services business. Responsible for creative development and digital marketing, The Richards Group will launch new work for the brand in early 2015.

“Traders are looking for more than just a trading platform – they want insights and education, and they want it on their terms,” said Trey Robinson, vice president of marketing for Schwab Trading Services. “We are passionate about providing our clients with the resources and expertise they want on their journey to become better traders. The Richards Group understands our purpose inside and out, and we look forward to working closely with them to launch new creative in the coming months.”

“Schwab is one of the great American brands and a standout name in the investment world,” said Pete Lempert, principal at The Richards Group. “They were a pioneer in independent investing, and they’ve taken that idea to empower the independent trader. We’re thrilled to work with the brand and excited to embark on a new campaign with them.”