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Creative in association withGear Seven
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Schmidt’s and Megan Rapinoe Team Up to Prove How Quitting Can Be an Act of Courage

11/05/2022
Marketing & PR
New York, USA
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Quit with Schmidt's shows how quitting can be positive when guided by self-fulfillment through a new social contest

Today, Schmidt’s is launching Quit with Schmidt’s, a campaign that aims to change the perception of quitting for the better. 

With stress and burnout at an all-time high and The Great Resignation pushing people to reconsider what they want out of their lives, Schmidt’s wants to change the narrative around quitting by showing people how it can be a positive, affirmative act of courage. 

12 years ago, Schmidt’s founder, Jaime Schmidt made the decision to quit her nine-to-five job to pursue a more fulfilling passion. Quit with Schmidt’s aims to recognise individuals like Jaime who have shown, or are planning to show, the courage to quit what does not serve them in pursuit of what does.  

As part of the campaign, Schmidt’s is hosting a contest, offering up the chance for three winners to participate in the ‘Schmidt’s Quitters Club’ video chat, focused on #CourageousQuitters, insightful quitting conversations, and personalised advice from Megan Rapinoe and Jaime Schmidt. Winners will also receive:  

· A $1,500 Airbnb gift card for a weekend retreat to take the time and space to reconnect with what fulfills them. 

· A year’s supply of Schmidt’s products so they can pursue their passion with confidence. 

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