SAXX 'Ball Masters' are Back with the Ball Refreshment Cart

The Ball Masters are back and better than ever. The group – formed at the start of last year's golf season and initially comprised of a foursome of professional caddies, Geno Bonnalie, Aaron Flener, John Limanti and Joel Stock – today welcomed a new looper into the fold: John Ellis, reigning champion caddie of the 2023 United States golf championship hosted in Los Angeles.

Following the first iteration of the campaign in which the Ball Masters captivated the golf ecosystem, SAXX is bringing the crew back together for another year of comedy, philanthropy and, most importantly, ball-care.

"We were so pleased with the excitement and buzz the Ball Masters kickstarted last year that we had to run it back with them again this year," said Shawna Olsten, VP brand marketing, SAXX. "It's impossible to ignore the connection between how SAXX underwear and caddies care for balls. But the best part of this partnership is showcasing the hidden heroes that support golfers – just like the BallPark Pouch™ supports men."

The caddies will star in a series of new digital ads by Quality Meats and BMP Film Co.

The hero spot centres around a custom-built golf buggy named the SAXX Ball Refreshment Cart, which Aaron describes as "a state-of-the-art, size-of-a-cart ball utopia" that has "everything you need to keep your balls playing their best."

In supplementary videos, the Ball Masters show up in the tricked-out cart to save golfers from putting improper equipment (aka underwear) into play. Geno prompts each hacker to swap out their current underwear for a pair of SAXX because the "BallPark Pouch™ is like having a professional caddie in your bag."

Building on last year's efforts, where the Ball Masters helped raise $10,000 for the Testicular Cancer Foundation, SAXX will once again support men's health causes. In fact, the company has committed to donate $1001 to TCF for every birdie made by the caddies' players during the remainder of the golf season.