Sassy Customers Star in Latest 'I Got it at Amart' TV Spots
Following last month's new brand platform launch
campaign for Amart Furniture, Y&R Brisbane* has released three new
executions for the furniture, outdoor and bedding superstore.
The new spots in the 'I got it at Amart' campaign feature a mic-dropping mum with a lip-synching bub, an embarrassing dad and an unlikely pair of Riverdancers showing off their excitement at their new furniture in unexpected ways.
"Like when you love your new leather couch so much, you spontaneously
start Riverdancing. It's a fertile platform we can continue to explore
and evolve."
The new executions in Amart's brand and retail campaign recently
launched, are rolling out across television, radio,
out of home, digital and in-store experience. Further executions are
planned for the coming weeks and months as Amart continues its national
expansion.
The new spots in the 'I got it at Amart' campaign feature a mic-dropping mum with a lip-synching bub, an embarrassing dad and an unlikely pair of Riverdancers showing off their excitement at their new furniture in unexpected ways.
Says Brendan Greaney, executive creative
director Y&R Brisbane: "The pride you feel when you score a great
deal on quality furniture expresses itself in many ways.
"Like when you love your new leather couch so much, you spontaneously
start Riverdancing. It's a fertile platform we can continue to explore
and evolve." The new executions in Amart's brand and retail campaign recently
launched, are rolling out across television, radio,
out of home, digital and in-store experience. Further executions are
planned for the coming weeks and months as Amart continues its national
expansion.
