Santa Can Retire as Finnish Hypermarket Prisma Covers All Christmas Needs

Directors Guild Helsinki, N2 Creative, and Prisma together have crafted a bold relatable holiday campaign for Prisma that captures the essence of modern Christmas preparations.

With an innovative twist on holiday tradition, the campaign portrays Santa Claus stepping down from his centuries-old role, trusting Prisma to handle Christmas for him from now on. The story’s unmistakable appeal lies in its humour and fresh twist to a fairy tale seen millions of times. It offers a refreshing look at the season's demands and shows how Prisma provides everything needed to make the holidays magical.

The campaign follows Santa’s 'retirement' after realising he no longer needs to shoulder the entire Christmas workload. And of course, Santa’s loyal elf workers and number one partner in crime, Rudolf the Red-Nosed Reindeer, is finally off-duty too making this a much-deserved break for the whole company.

“Christmas is one of the busiest times of the year from a marketing perspective. We wanted to tell a story that stands out and dramatises Prisma's superior competitive advantage - you can get everything for Christmas from us - in a way that has never been seen before.” says Juuso Kalliala, creative lead at Prisma marketing team. “The resulting story is crystal clear and offers countless opportunities for evolution across all the channels we use.”