Samsung's Talking Apps Make it Fun to Switch to Galaxy

Samsung Electronics promotes its smartphones through a global campaign highlighting how switching to Samsung Galaxy is easy, fast, fun and simple. 

The new five-minute film titled 'All About Switching' is the latest under 'Why Galaxy' brand campaign platform that Samsung has been carrying out with an aim to sway users towards Galaxy smartphones. 

The fear of switching turns into the joy of switching as the story is told through an unexpected point of view – the apps on your phone. The underlined key features of Galaxy phones in the film were chosen based on the data of consumers’ top search queries around switching. 

By personifying apps with unique characters, the film touts benefits of switching to Galaxy including Smart Switch that makes data transition so simple, Google Meet video call, SmartThings that connects your smart devices, Knox security solution, Quick Share file sharing service, and One UI customisation. 

Created by Cheil Worldwide, the work is rolling out globally and includes five-minute master film on YouTube and 15-second edits on social channels. The master film alone has garnered more than 10 million views and 3,000 comments in just five days.