Samsung's Nod to Wizard of Oz with the Tastiest Yellow Brick Road

Samsung Home Appliances has taken a novel route to reveal the innovative features of their new Food ShowCase Refrigerator in collaboration with world-renowned food artist Carl Warner, with new film, ShowCase Your Imagination.

Making the most of the Showcase Refrigerator’s brilliant and innovative features including ShowCase, InnerCase, All-Around Cooling system and Fold & Slide shelf and more, Carl was able to perfectly organise and preserve his ingredients with ease as he prepped for the final work of art – allowing him to create his showstopping foodscape with the refrigerator at its heart. 

When asked how the Samsung Food ShowCase Refrigerator’s key elements met the food photographer’s needs, Carl shared “Organisation is absolutely vital to this process. Whether it’s in the ShowCase or the InnerCase, the food is right there where you need it.”