Samsung Transports Fearne Cotton and Raheem Sterling Back to the Noughties in Latest Christmas Campaign

To launch the new Samsung Galaxy S23 ‘fan edition’ device, Samsung brand ambassadors Fearne and Raheem are transported back to the noughties. Using the language and style of the classic seasonal event - the music compilation CD - to share the stunning features in the latest S-Series.

Just in time for Christmas, we see what the S23 FE has to offer explained through four new music tracks. Each of the stand out features is translated into its own song, artist and musical genre - with Smart Brightness, Long Battery Life, Super Fast Processing Speed, and a Spectacular Camera performed in the ad.

Commenting on the new work, Annika Bizon, marketing and Omnichannel director at Samsung Electronics UK, said, “The noughties are back. With the decade that fashion forgot back in vogue. We thought there was no better way to introduce the S23 FE than delving into noughties' music history. While subtly reminding everyone how our smartphones have made everything today much more convenient.”