Samsung Confirms Appointment of FCB NZ as Creative Partner
Samsung has confirmed the appointment of FCB as its new creative partner.
The agency, who began working with the electronics company in May, are
providing key services such as creative advertising, production, social
media and experiential across all of Samsung's product portfolio.
Says Bryan Crawford, global vice chairman,
FCB: "We're thrilled to be working with such a highly innovative
business. We look forward to helping Samsung build stronger connections
with Kiwi consumers."
Says WJ
Song of Samsung: "After a very intensive pitch process, we are
delighted to be working with FCB. We have high goals, and trust FCB to
be the agency partner to take Samsung's brand equity to new heights with
Kiwis."
Samsung initiated the pitch process with a view of consolidating a
range of their marketing services into one agency and ultimately
improving the efficiency and effectiveness of their communications.
Their
ultimate aim was to find a strategic and creative partner who could
help them build greater brand affinity with New Zealanders.
The agency, who began working with the electronics company in May, are
providing key services such as creative advertising, production, social
media and experiential across all of Samsung's product portfolio.Says Bryan Crawford, global vice chairman,
FCB: "We're thrilled to be working with such a highly innovative
business. We look forward to helping Samsung build stronger connections
with Kiwi consumers."Launched in August, the agency's first major piece of work for Samsung was the roll out of the new Note9 across the New Zealand market. The hugely successful campaign has seen sales outperform the previous model.
