Samsung and Toy Designer Tristan Eaton

Cheil USA and Samsung have just launched this 2-minute web-only film that documents how the Note 10.1 features in "a day and party in the life" of street artist and toy maker Tristan Eaton. 

 

 

Cheil USA also created a mobile microsite for the video and asked Tristan to create the 10 device wallpapers available there for download. The video will be spread via paid, earned and online digital channels.

 

 

This is latest part of Cheil USA's ongoing integrated marketing campaign to inspire passion for the Samsung Galaxy Note family of devices, by illustrating how the devices integrate seamlessly into the lives of influencers online and off to enhance their productivity (Franco), creativity (Beckham & Eaton) or both.